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4 Reasons Why We Love the Natural Resources Defense Council

22 Apr

Happy Earth Day!

In honor of Earth Day and environmental awareness, 10% of JUARA’s sales for the month of April will be donated to the Natural Resources Defense Council. 

“Why did you choose the Natural Resources Defense Council over the hundreds of other amazing environmental charities you could have chosen?” you may ask. Well, to answer your question:

Here are 4 reasons why we LOVE the Natural Resources Defense Council!

1. Diversity

Unlike other charities who limit their mission to just one aspect of environmental need, NRDC is so large that it can focus on a number of projects at once. Their current Priority Issues include creating clean energy, reviving the world’s oceans, and fostering sustainable communities. 

2. Clarity

NRDC is very clear about where and how the money they collect through donations goes to use. Check out their financial page  to see how the $105,000,000 raised in 2012 was put to use!

3. Credibility

NRDC was founded in 1970, and for the past 40 years has been working its way toward its current 1.4 million member count. The New York Times named them “One of the nation’s most powerful environmental groups” and Worth Magazine named them a top 100 charity in the US.

4. Action Fund

Not only does the NRDC organize and fund charitable projects to support their mission, they also fight for pro-environmental legislation. Because the organization was founded by a group of environmental lawyers, NRDC is able to function as a charitable-acts organization AND a strong political voice for the environment.


Inspired to join the cause? Visit to learn more!


Trivia Answer: Richard Nixon